Work & corporateFormal: polished and preciseLaunches

Product launch event invitation

A professional invitation for customers, press or partners to a launch: what's launching, the program and a clear reply step.

When to use it

  • You're launching a product, service, store or office and inviting people outside the company.
  • You need confirmed names for a guest list and want people to know what they'll see.

Preview

Brightline invites you

The launch of Brightline Studio

  • Wednesday 2 December
  • 6pm to 8pm
  • Level 3, 200 George Street

Please reply by Wednesday 25 November

The card shows example details until you add your own.

Your details

Optional. Anything you type goes straight into the wording. Nothing is sent or saved.

The wording

Email subject

Invitation: the launch of [What's launching], [Date]

Dear [guest name],

[Company] invites you to the launch of [What's launching].

Date: [Date]
Time: [Time]
Venue: [Venue and address]

Program
6.00pm: Arrivals, drinks and canapés
6.30pm: [What's launching] unveiled, with a short presentation
7.00pm: Demonstrations and conversation with the team

[One sentence on what [What's launching] is and who it's for.]

Places are limited. Please confirm your attendance by [Reply by], including any dietary or access requirements.

We look forward to welcoming you.

[Organiser's name and role]
[Company]

Words in [brackets] are the details to fill in, here or after you paste it.

Variations

The same invitation, adjusted for a different setting or channel. Your details carry over.

Media invitation

For journalists: adds embargo and interview details.

Dear [name],

You're invited to the media preview of [What's launching] on [Date], [Time], at [Venue and address]. Spokespeople will be available for interviews, and a press kit will be provided on the day.

Information is under embargo until [date and time]. Please confirm by [Reply by].

[Organiser's name and role]

Casual launch party for the community

For an open-house style launch.

We're celebrating the launch of [What's launching] and you're invited! Join us on [Date], [Time], at [Venue and address] for drinks, demos and a first look. Please let us know you're coming by [Reply by]: [link].

What to ask in the RSVP

Ask only what changes your plans. For this kind of event, that's:

  1. Full nameFor the door list and name badges.
  2. Company and roleFor B2B launches, so your team knows who they're meeting.
  3. Attending? (Yes / No)Venue capacity and catering.
  4. Dietary or access requirementsCatering and venue set-up.

Leave out

  • Phone number, address or other contact details you won't use.

More on this in what to ask guests when they RSVP.

Tips before you send

  • Send it three to four weeks ahead, with a reminder a week out.
  • Address each email to the person by name: launch invitations sent to a list read like marketing.
  • Include the program so guests know when the main moment happens.

Sending it by email, text or WhatsApp, and tracking replies

  • Email: paste the wording into a new message, use the subject line above, and put guests in BCC if they don't all know each other.
  • Text or WhatsApp: use the short version. Send it to each guest, or to a group chat if everyone already knows each other, and pin it so the details are easy to find.
  • Tracking replies: for a handful of guests, a note on your phone works. For more, collect answers in one place, like a shared spreadsheet or a simple online form with the RSVP questions above.
  • EvntBuild: event software that will send invitations by email, text and WhatsApp, with RSVP forms that only ask what applies and replies kept in one place. It's opening soon and isn't live yet. Join the EvntBuild waitlist to hear when it opens.